Dress to Impress is a popular Roblox game where you create outfits based on different themes. You have a short time to style your avatar and then show it on a virtual runway. The game also has a unique lore that unfolds through its characters and special events. Some characters are always available, while others appear only during holiday updates or promotional codes. In this piece, we look at all Dress to Impress characters, how to unlock them, their rarity, and everything you need to know about the game!

What is Dress to Impress in Roblox?

Dress to Impress is a fashion game on Roblox where players create themed outfits and show them on a virtual runway. Each round has a time limit, so players must style their avatar quickly. After the runway, everyone rates the looks, and the highest‑scoring outfits win.

Since its launch in November 2023, Dress to Impress has become one of the most popular Roblox games. It has millions of players and over one billion visits.

All Dress to Impress characters

Here are all the characters in Dress to Impress, grouped by category with their key details.

Main Character

Lana

Lana is the original nail technician and main lore figure. She serves as a core presence in the storyline, especially around Halloween events. Her disappearance in lore drives player interest and narrative updates.

Lina

Lina replaces Lana in later updates. She connects to darker cult‑style themes like “The Awakening.” She plays a central antagonist role in quests tied to myth and mystery.

Agamemnon

Agamemnon is a villain tied to mythology‑inspired updates. He appears during Halloween and ritual rounds. His presence deepens the narrative stakes of themed quests.

Serena

Serena appears in seasonal and promotional updates. She supports style challenge rounds and helps launch themed games like winter or holiday events.

Haley (Callmehhaley)

Haley arrives via influencer codes and special events. She is a famous YouTuber and tied to code-exclusive items like dresses and headbands. She appears as a limited influencer character.

Julie

Julie is a guest character added in collaborations or special promotions. She appears in limited‑time content and supports style challenges tied to those events.

Seasonal Or Limited Characters

Cupid

Cupid appears during Valentine’s events. She brings heart‑themed styling items and appears only seasonally.

Leah Ashe

Leah Ashe links via influencer codes. She appears as a promo character with code items tied to her brand.

Nelly

Nelly appears during specific styled events and seasonal updates. She brings themed accessories and fashion items.

Santa Claus

Santa Claus appears each winter update. He brings festive styling content and seasonal quests.

Holly

Holly also joins winter updates. She adds holiday‑themed items tied to Christmas or gift seasons.

Rudy

Rudy appears with Santa and Holly during winter events. He adds thematic looks linked to holidays.

Iphigenia

Iphigenia appears in mythology or Spring quest updates. She connects to deeper lore quests.

Lana’s Doppelganger

This character appears in special lore‑driven rounds. She mimics Lana visually and appears in limited events.

Lana’s Mother

Lana’s mother appears in lore quests. She adds narrative context, appearing in select updates.

Lana’s Parents

Separate from mother alone. Both parents appear together during specific story events.

Nathan

Nathan appears in storyline quests. He links to narrative side content, available in limited seasons.

Alatheia

Alatheia appears rarely. She is tied to Spring or themed quest events and remains a limited character.

The Mystery O

This secret figure appears in quest or side content. His identity ties to lore and special rounds.

How do you unlock characters in Dress to Impress

You unlock characters by joining events, completing quests, or using promo codes. Core characters like Lana, Lina, and Agamemnon appear naturally through story updates. Seasonal characters show up only during their events, such as Valentine’s or Christmas. Promo and influencer characters like Haley or Leah Ashe need codes that are active for a limited time.

How many characters are there in Dress to Impress?

There are 20 characters in total. Six of them are main characters: Lana, Lina, Agamemnon, Serena, Haley, and Julie. The other 14 are seasonal, promo, or story‑based characters. Some are always accessible, while others appear for only a short time during events or updates.

Are there rare characters in Dress to Impress?

Yes, some characters are rare because they are tied to limited events or one‑time promotions. Here is a simple rarity breakdown:

Who is the most popular character in Dress to Impress?

Lana is the most popular character. She was the first big lore figure and her sudden disappearance became the main mystery of the game. Players still talk about her story and her connection to Lina. Many quests and events focus on what happened to her.

Can you customize your own Dress to Impress character?

You cannot create new lore characters, but you can customize your avatar in many ways:

• You can mix and match clothes, accessories, hairstyles, and makeup.
• You can buy new items with in‑game currency or Robux.
• You can redeem codes for exclusive influencer items.
• You can change your avatar’s skin tone, nails, and makeup palette.