VCT Americas announces Heineken 0.0 as official beer partner for Icebox map

Written By Marcelo Bensabath Writer
Last UpdatedMarch 24, 2023 at 02:21PM
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Heineken 0.0 has been named VCT Americas' official partner becoming the league's first partner associated with the alcohol industry. Heineken 0.0 will take the stage to support the league's launch, bringing its passion for sports, gaming, and entertainment to VCT Americas fans.

Heineken 0.0 will become the presenting sponsor of the Icebox map for all VCT Americas streams as part of the agreement, with enhanced branding during map selection, gameplay, and throughout the broadcast. The collaboration between Heineken 0.0 and VCT Americas expands on the beer brand's existing partnership with CBLOL, Brazilian League of Legends.

The partnership between Heineken 0.0 and CBLOL saw the league present the first-ever professional League of Legends halftime show at the CBLOL final in 2022, showcasing the Brazilian music scene with artists who later performed at Rockin' Rio. Given the existing partnership, fans of VCT Americas can look forward to witness such activities throughout the VALORANT season.

VCT Americas fans are encouraged to raise a glass of Heineken 0.0 and tune in live on April 1 at 12pm PT to catch all of the action. This collaboration between VCT Americas and Heineken 0.0 is expected to strengthen the league's presence in the gaming and esports space, as well as provide fans with new experiences.

This partnership represents an opportunity for Heineken 0.0 to connect with the esports community and introduce the brand to a new audience. The company has a long history of supporting sporting and entertainment events, and its participation in VCT Americas is a natural extension of that dedication. Heineken 0.0 is poised to become a regular in the esports landscape.

Marcelo Bensabath

He have gone through all stages on his career within esports - player, coach, manager, business, and much more. Played CS:GO and Overwatch competitively during his teenage years and had the opportunity to coach several amateur and professional MOBA teams. He had the opportunity to contribute his two cents to some teams such as MVP, LOS, and DragonX and has worked with various gaming companies, including some well-known ones such as Level Up! and Epic Games. Currently, he is currently studying to pursue his master's degree in International Relations in Kyoto, Japan. "Full time on esports since Luminosity won that Major"

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