VCT Americas announces Heineken 0.0 as official beer partner for Icebox map

Heineken 0.0 has been named VCT Americas' official partner becoming the league's first partner associated with the alcohol industry. Heineken 0.0 will take the stage to support the league's launch, bringing its passion for sports, gaming, and entertainment to VCT Americas fans.

Heineken 0.0 will become the presenting sponsor of the Icebox map for all VCT Americas streams as part of the agreement, with enhanced branding during map selection, gameplay, and throughout the broadcast. The collaboration between Heineken 0.0 and VCT Americas expands on the beer brand's existing partnership with CBLOL, Brazilian League of Legends.

The partnership between Heineken 0.0 and CBLOL saw the league present the first-ever professional League of Legends halftime show at the CBLOL final in 2022, showcasing the Brazilian music scene with artists who later performed at Rockin' Rio. Given the existing partnership, fans of VCT Americas can look forward to witness such activities throughout the VALORANT season.

VCT Americas fans are encouraged to raise a glass of Heineken 0.0 and tune in live on April 1 at 12pm PT to catch all of the action. This collaboration between VCT Americas and Heineken 0.0 is expected to strengthen the league's presence in the gaming and esports space, as well as provide fans with new experiences.

You can watch all of the games and tune into the VCT Americas experience by watching the following channels:

ENGLISH

• https://www.twitch.tv/valorant_americas
• https://www.youtube.com/@valorant_americas

PORTUGUESE

• https://www.twitch.tv/valorant_br
• https://www.youtube.com/@valorantesportsbr

SPANISH

• https://www.twitch.tv/valorant_la
• https://www.youtube.com/@valorantlatam

This partnership represents an opportunity for Heineken 0.0 to connect with the esports community and introduce the brand to a new audience. The company has a long history of supporting sporting and entertainment events, and its participation in VCT Americas is a natural extension of that dedication. Heineken 0.0 is poised to become a regular in the esports landscape.