THESPIKE.GG
THESPIKE
    EN
    Login
    EN
    1. Home
    2. Valorant

    3. News
    4. VCT EMEA accelerates with OMODA as first automotive partner

    VCT EMEA accelerates with OMODA as first automotive partner

    Written By Gry Nanker Content Writer
    Last UpdatedApril 26, 2026 at 01:30PM
    share on
    share on

    VCT EMEA is announcing its first-ever automotive partnership, officially welcoming OMODA to the tournament. OMODA will serve as a main partner for both VCT EMEA and Game Changers EMEA through 2028.

    First automotive partner for EMEA

    OMODA is a Chinese car brand owned by Chery that sponsors everything from sports to fashion. This marks the first time OMODA has sponsored an esports tournament. Jingya Liao, Global Brand Director of OMODA, said in the press release that it was a natural step for the brand:

    “Partnering with VCT EMEA and Game Changers EMEA is a natural extension of our Born Global, Born Unique spirit. Esports is where passion, technology, and self-expression collide, and that’s exactly the energy we bring to mobility. Together, we’re giving young pioneers around the world a new way to connect—whether they’re clutching a round or gripping the wheel.”

    Loading...
    Image: Riot Games.

    Broadcast appearances

    OMODA’s vehicles will be showcased across EMEA broadcasts, including the “Show Stopper” segment, which highlights the match of the week, as well as at live events such as the upcoming Stage 2 Finals in Barcelona.

    OMODA will also sponsor the Most Valuable Player (MVP) Award, recognizing the most outstanding player at each Finals. The brand will serve as the presenting partner for the award during every Stage trophy ceremony, including the arena event in Barcelona.

    Charlie Allen, EMEA Director of Commercial Partnerships & Business Development at Riot Games, described how the partnership will benefit the region:

    “OMODA has shown real commitment to the thriving VALORANT esports ecosystem by partnering with us on a multi-year partnership, and we’re very excited to collaborate with them to enhance the player experience for our fans across EMEA. Bringing in OMODA as our first automotive partner on VCT demonstrates the growth, global relevance, and mainstream attraction of our league and game.”

    For more VCT news, stay tuned to THESPIKE.GG.

    Featured image source: Riot Games.

    Gry Nanker

    After earning a bachelor's degree in journalism and media creation and working as a journalist for two years, Gry set her sights on her true goal: becoming an esports journalist. Although she's relatively new to esports writing, the scene itself is far from unfamiliar. After spending a few years dominating in CS:GO, she dove into VALORANT when it launched—and her passion for the game has never faded. Now, Gry is part of the content team at THESPIKEGG, where she'll conduct interviews and write a variety of articles.

    View More

    Latest News

    • Loading...
      KRÜ Less: "My goal is to be on a team that can play together for years"Less shares his reasons for joining KRÜ Esports and his time during Team Vitality.
      Brazil 1 day ago
    • Loading...
      VCT EMEA Barcelona Finals ticket prices revealed alongside Fan Fest activationsThis summer, for the first time ever, VCT EMEA is hitting the road, with the Stage 2 Finals heading to Barcelona. Here’s everything you need to know.
      Spain 2 days ago
    • Loading...
      SRG's meL steps back from competing to focus on mental healthmeL of Shopify Rebellion Gold has announced on X that she is taking a break from competitive play for the remainder of 2026.
      North America 2 days ago

    Comments

    You must be logged in to be able to submit comments
    Login

    vct 2023

    For all information about the VCT 2023, check out our VCT Hub. There you will find our FAQ to answer all of your questions and details about the teams, different Leagues, and more.

    VCT 2023 Hub

    Top Predictors

    Username
    Points

    Recent Activity

    THESPIKE
    AboutCareersPrivacy PolicyTerms of UseAbout THESPIKEDisclaimer
    Contact UsCommercialsSend an emailPost Feedback
    ResourcesBetting SitesOnline CasinosSweepstakes Casinos
    © 2026 THESPIKE.GG | All Rights Reserved | Not affiliated with Riot Games
    18+ Bet Responsibly | BeGambleAware.org
    Light Mode
    Login