VCT EMEA accelerates with OMODA as first automotive partner

VCT EMEA is announcing its first-ever automotive partnership, officially welcoming OMODA to the tournament. OMODA will serve as a main partner for both VCT EMEA and Game Changers EMEA through 2028.

First automotive partner for EMEA

OMODA is a Chinese car brand owned by Chery that sponsors everything from sports to fashion. This marks the first time OMODA has sponsored an esports tournament. Jingya Liao, Global Brand Director of OMODA, said in the press release that it was a natural step for the brand:

“Partnering with VCT EMEA and Game Changers EMEA is a natural extension of our Born Global, Born Unique spirit. Esports is where passion, technology, and self-expression collide, and that’s exactly the energy we bring to mobility. Together, we’re giving young pioneers around the world a new way to connect—whether they’re clutching a round or gripping the wheel.”

Broadcast appearances

OMODA’s vehicles will be showcased across EMEA broadcasts, including the “Show Stopper” segment, which highlights the match of the week, as well as at live events such as the upcoming Stage 2 Finals in Barcelona.

OMODA will also sponsor the Most Valuable Player (MVP) Award, recognizing the most outstanding player at each Finals. The brand will serve as the presenting partner for the award during every Stage trophy ceremony, including the arena event in Barcelona.

Charlie Allen, EMEA Director of Commercial Partnerships & Business Development at Riot Games, described how the partnership will benefit the region:

“OMODA has shown real commitment to the thriving VALORANT esports ecosystem by partnering with us on a multi-year partnership, and we’re very excited to collaborate with them to enhance the player experience for our fans across EMEA. Bringing in OMODA as our first automotive partner on VCT demonstrates the growth, global relevance, and mainstream attraction of our league and game.”

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Featured image source: Riot Games.