If you’ve been using Roblox.com Create to build your experiences, 2025 is bringing major upgrades that can redefine your workflow, earnings, and creative potential. From AI-powered tools to monetization features and collaboration updates, Roblox is doubling down on empowering its global developer community.

Here’s everything you need to know to stay ahead.

AI creation tools are now built into Roblox.com Create

One of the most game-changing developments in 2025 is the integration of generative AI directly into Roblox’s creation platform with:

• Cube 3D Mesh Generator
• Text & Dialogue Generation
• Real-Time Localization

Here is how.

Cube 3D Mesh Generator

Through Roblox.com Create, developers can now generate fully detailed 3D models using simple text prompts. Powered by Roblox’s Cube model, this tool allows you to type something like “futuristic motorcycle” and instantly receive a ready-to-use asset. 

This drastically cuts down asset creation time and opens up possibilities for rapid iteration.

Text & Dialogue Generation

Story-driven developers can now craft dynamic dialogue, quests, and in-game messages using LLM-powered APIs within the Studio environment. This means more immersive, responsive gameplay experiences—all without hand-writing every line.

Real-Time Localization

Roblox also introduced automatic language translation APIs and in-game text-to-speech tools—critical if you're aiming to reach an international audience through your creations on Roblox.com Create.

Other major Roblox Studio upgrades you should know

Using Roblox.com Create means you’re working inside Roblox Studio—and this year, the studio got a serious facelift.

• Modernized interface: A brand-new Studio UI offers customizable themes (via Stylesheets), streamlined Explorer navigation, and built-in annotations.

• Performance boosts: Studio now runs smoothly on budget-friendly hardware, thanks to improved occlusion culling, AI-assisted texture generation, and better camera controls.
• Team collaboration features: Comments, version tracking, and access control features make it easier than ever to co-develop experiences in Team Create.

Roblox monetization tools for 2025: New ways to earn with Roblox.com Create

Monetizing your Roblox experiences has never been more flexible. Whether you’re a solo indie creator or part of a full-scale studio, 2025 introduces powerful new features:

Regional pricing tools

Set different price points for your Game Passes and developer products based on the user’s country. The price optimization tool available through Roblox.com Create has already shown a 4% median revenue increase during early testing.

Daily engagement & audience rewards

Launching July 24, Roblox will introduce:

• Daily engagement rewards: Earn Robux when users who have recently spent $9.99+ engage with your experience for 10+ minutes.
• Audience expansion rewards: Get a 35% cut from new or returning users who spend Robux after discovering your experience.

Physical merch integration

With the Shopify integration, you can now sell physical merch (T-shirts, hats, branded items) directly inside your experience. That’s right—real-world commerce embedded through Roblox.com Create.

Creator Store API: Powering In-Game Commerce

The Creator Store API is one of the most anticipated tools to hit Roblox.com Create this year. It allows creators to fully integrate their own storefronts into games, avatar hubs, and discovery pages.

Key features include:

• Sell UGC, Game Passes, and developer products directly through your experience
• Integrate Shopify-powered physical merchandise (shirts, hats, accessories)
• Support for bundled items: offer a digital skin with a real-world hoodie
• Monetize experience detail pages and game hubs with contextual product listings

This API allows developers to turn their games into fully branded retail spaces—no external plugins needed.

Roblox licensing: A new frontier for digital & physical IP

In 2025, Roblox licensing is becoming a major opportunity for creators who want to scale their brand. With improved asset ownership tracking, verified group attribution, and trademark safeguards, developers can confidently protect and license their creations.

Through Roblox.com Create and new API integrations, studios can:

• Track original UGC and digital assets
• License game IP for external use (merch, collabs, spin-offs)
• Use group-level ownership tools for better IP governance
• Link licensed assets to physical merchandise (via Shopify)

If you're a creator or brand looking to expand your digital universe into real-world products, Roblox licensing tools make it easier than ever.

Action plan for Roblox.com Create users

Need a roadmap? Say no more: